The difference between a hefty, healthy hairdo and a lot of limp, lackluster locks? It's this saucy, sassy, salty shampoo! BIG combines shine-enhancing citrus juices with the beautifying, hair-buffing impact of sea salt and genuine sea water for a body-building regimen your fine hair won't sweat over. Good things can come in small packages, but for body-boosting boom you can't beat BIG!