Toppik is an amazing new complex of tiny, microfiber "hairs" that perfectly blend with your hair. Toppik fibers are made of the same organic Keratin protein as your own hair. Through a unique process, these fibers are restructured to merge undetectably with your hair. You will instantly see a fuller, more natural looking head of hair than you could ever imagine. Toppik is applied by simply holding the custom container over your thinning area, and shaking it gently. In seconds, thousands of tiny color matched hair fibers will intertwine with your own hair. Charged with static electricity, they bond so securely that they will stay in place all day and night, in even the strongest wind or hardest rain.