Happybellies is the ONLY baby cereal that has probiotic protection. It is also the only cereal recommended by respected pediatrician and author of The Baby Book and The Healthiest Kid in the Neighborhood Dr. Bob Sears. The Happybellies difference
100% natural: We support sustainable agriculture. No pesticides, no chemical fertilizers, no genetically engineered ingredients (GEIs).
Enriched: with iron, vitamins and minerals.
Organic goodness: All Happybaby products are always USDA-certified organic.
Probiotic protection: Good bacteria especially formulated to help strengthen your baby's digestive system which can protect against the development of allergies.
Dr. Sears on probiotics "Baby foods with probiotics are a great way to make sure your babys system has plenty of what I like to call "good bowel bugs." These healthful bacteria strengthen intestinal immune defenses by crowding out "bad" bacterialike the kind that can bring on a bout of diarrhea. Probiotics also help prevent allergies. The gastrointestinal (GI) tract is the bodys largest immune organ. The better you feed baby's GI tract, the better you feed babys immune system."