Brush-on Permanent Hair Color lasting color with complete gray coverage Adds 40% softens, silkiness & shine. "The best hair color looks like it was never colored at all" ~ Frederic Fekkai World-renowned celebrity hairstylist Frederic Fekkai introduces the first salon-premium permanent hair color for use at home. Straight from the Fekkai Salon color teams, get the creamy, specially blended color that can come only from professionals. Using a new brush-on application process, women can have color that looks like they just stepped out of the salon. The Frederic Fekkai Salon Comes To You In Rich, Living Color. Brought to life in 20 shads selected by top colorists, each kit has everything needed to deliver long-lasting salon quality hair color at home. What is different about Fekkai Salon Color? The Technique - Professional bowl & brush system provides thorough blending, controlled, even, color application and distribution - for a professional salon-like experience and result. The Shades - Multi-dimensional, vibrant shades developed by Fekkai salon colonists. The Results - Leaves hair in better condition than it was prior to coloring, adds 40% shine, silkiness, and softness with complete gray coverage. Unique Application Technique The key to achieving salon results is the application technique and formula. The Fekkai Salon Color application system works using the tried and true, best result brush-on color application method to reach every strand of consistently flawless color. The Fekkai brush & bowl application technique provides more thorough/even mixing of formula, better color adhesion, more controlled, even application, and drip-free application. Fekkai's 3-Product Process Keeps hair in optimum condition for healthy hair and rich, radiant color adding, 40 % shine, silkiness and softness. Step 1 Pre-Treat - Protein-rich treatment provides targeted repair so hair ends and dry sections do not become