I.D. (International Design) reports the latest trends and technologies for design professionals seeking to stay up-to-date in a global economy. The magazine presents fresh ideas in a new, arresting format that matches the visual sophistication of our readers and subjects. I.D. is the only newsstand publication to emphasize product design. It also touches on related disciplines--architecture, interior design, graphics, interactive design, and branding. This mix reflects the increasingly interdisciplinary nature of today's design practice, serving to inspire as well as educate.