Dietary supplement. With faster-acting HydroWhey. Naturally flavored. 24 g protein per serving! Most whey protein isolates ever! Contains Aminogen. Whey protein isolates as the primary protein source. No artificial flavors, colors or sweeteners. Lactase and other digestive enzymes. 74 servings. The first ingredient in ON 100% Whey Gold Standard is whey protein isolate (WPI). WPI is the purest from of whey protein available; it's also among the most expensive. However, it takes the best raw materials to create the best whey protein supplement on the market: ON 100% Whey Gold Standard. Simply the Best: 24 g of protein per serving/31.4 g serving size x 100 = 76% pure, unadulterated protein! ON 100% Whey Gold Standard is a superior source of BCAAs. Millions and millions of satisfied ON 100% Whey Gold Standard customers can't be wrong! Since the very beginning, Optimum Nutrition has raised the standard by which all other whey protein supplements are judged. Now we're raising the bar again with the 3rd generation of ON 100% Whey Protein: ON 100% Whey Gold Standard. Like its predecessors, this container of ON 100% Whey Gold Standard contains Optimum Nutrition's exclusive, proprietary blend of: 1) Microfiltered whey protein isolates; 2) ion-exchange whey protein isolates; 3) ultrafiltered whey protein concentrate; 4) HydroWhey hydrolyzed whey peptides. To give you more of what you want (pure, unadulterated whey protein) with less of what you don't (fat, saturated fat, cholesterol, lactose, and other carbohydrates) with every serving. The container you are holding in you hand is no exception. In fact, ON 100% Whey Gold Standard is better than ever! Here's Why: 1) ON 100% Whey Gold Standard provides more whey protein isolates (WPI) - the purest and most expensive source of whey protein available. 2) Higher Protein Percentage: ON 100% Whey Gold Standard has always been a leader in this respect. Now with 24 grams of protein in just slightly over a one-ounce serving (see equatio