There is no more potent form of iodine available on the market! Compare to kelp which usually provides 200 mcg (micrograms) equivalent to less than 2% of the dose found in Iodoral. There is simply no more effective iodine formula on the market. Iodoral is the most powerful iodine supplement on the market and the product preferred by many well known doctors and practitioners. Iodine play so many important roles in the body that it is considered one of the most important mineral supplements on the market today. Because different tissues of the body prefer different forms of iodine, Iodoral has been formulated with the perfect balance of the two most important forms: iodine and iodide. By supplementing with Iodoral you can assure that a sufficient amount of iodine will be present for the proper functioning of the thyroid, skin, breast, bones, hair and immune system.